How AI helped me get 110K views posting 30 times a day for 30 days
Stop chasing views, and start building momentum for your real estate brand online. Lead gen expert Josh Ries shares a 30-day plan of action....
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Zillow unveils new AI-powered technology suite, Zillow Pro
Zillow Pro combines Follow Up Boss, My Agent and Agent Profiles, and enhances them with exclusive data and capabilities. The Pro suite will be available nationwide by mid-2026. ...
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Zillow’s ChatGPT integration sets off alarm bells for industry leaders
There were strong reactions this week to Zillow's integration with ChatGPT, with some leaders claiming the portal had violated IDX licensing rules. But Zillow maintains it did its due diligence and is not handing over MLS data to OpenAI....
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Bring your own baby: How I turned an open house into a baby rave
Agent and developer Claire O'Connor shares a strategy to help you lean into your listing's character and design an open house that's uniquely suited to the space and the needs of its potential buyer....
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Supreme Court just might give REX another shot at NAR, Zillow
Attorneys for the defunct brokerage have petitioned the Supreme Court to weigh in on whether NAR's no-commingling rule could have violated antitrust law, even if optional....
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Proactive tax planning: How to maximize your returns this fall
For real estate professionals, tax planning isn’t just about filing at year-end; it’s about maintaining accurate records throughout the year. Tax expert Maeda Palius shares her best tax tips and hacks for tax preparation....
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HomeSmart celebrates 25 years with new branding, messaging
HomeSmart unveiled new branding for its 25th anniversary on Tuesday. Brokerage leaders said the redesign, which includes a new logo, wordmark and website design, reflects its commitment to "simplicity and transparency."...
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LoanDepot revamps leadership as it fights steering allegations
Since returning in July as CEO of the company he founded, Anthony Hsieh has cleaned house, hiring or promoting 10 executives who can help take loanDepot "back to our roots." ...
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Are your social media views down? Why it might be a good thing
Declining social media views aren’t necessarily a problem, Josh Ries writes. They’re a sign of algorithm evolution, which is a big win for real estate agents....
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Will the Compass-Anywhere deal kill the boutique brokerage?
How can a boutique brokerage avoid being eclipsed by an industry behemoth? Dezireh Eyn suggests leaning into transparency as a differentiator....
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